Free HVAC Contractor Tool
HVAC Maintenance Plan Pricing Calculator
Enter your visits, labor rate, and parts allowance — get the right annual and monthly price to hit your target margin on every maintenance agreement you sell.
Sell Maintenance Plans That Hit Your Margins
Price Your HVAC Maintenance Agreements
Enter your actual costs and target margin. Annual and monthly plan prices update instantly.
Plan price — annual
$558/yr
Plan price — monthly
$47/mo
Your annual cost
$335
Annual profit
$223
Cost per visit
$168
Gross margin
40.0%
Cost per visit = (hours × labor rate) + parts allowance. Plan price = annual cost ÷ (1 − margin). Drive time and overhead not included — add those to your labor rate or parts allowance as needed.
How to Price HVAC Maintenance Plans Profitably
Start with your real costs, not competitor prices
Many contractors set maintenance plan prices by benchmarking competitors or using round numbers — and end up underpriced. Your plan needs to cover your full cost per visit: tech time at your loaded labor rate, filters and wear parts, drive time, and a share of overhead. Once you know your true cost, apply your target margin using the formula: Price = Cost ÷ (1 − Margin).
Typical HVAC maintenance plan price ranges
The real value of a maintenance plan customer
100 maintenance plan customers at $350/year = $35,000 in recurring annual revenue before a single repair or replacement. But that undersells the value. A maintenance plan customer who gets a "your system is aging" finding during a tune-up is far more likely to buy a replacement from you — at $12,000–$18,000 per install — than a cold lead you paid for.
Most HVAC contractors with mature maintenance programs say 25–40% of their replacement revenue comes from plan customers. At scale, your maintenance base becomes your lowest-cost, highest-converting lead source.
Common Questions About HVAC Maintenance Plans
How much should I charge for an HVAC maintenance plan?
Most HVAC contractors charge $150–$350 per year per system for a 1x/year maintenance plan, and $250–$500 per year for a 2x/year plan. Premium plans covering variable-speed or inverter systems often run $400–$700 per year. Your price depends on your labor rate, parts allowance, visit frequency, and target margin. This calculator starts from your real costs — not competitor pricing — so you know the number actually works for your business.
What should an HVAC maintenance plan include?
A standard 2x/year plan includes a spring AC tune-up (evaporator and condenser coil cleaning, refrigerant level check, condensate drain flush, capacitor test, filter replacement, thermostat calibration) and a fall heating tune-up (heat exchanger inspection, burner cleaning, flue and venting inspection, filter replacement, safety control check). Premium tiers add priority scheduling, service call discounts (10–15%), and discounts on parts and repairs.
Is it worth offering HVAC maintenance plans?
Yes — maintenance plans create recurring revenue, reduce customer churn, and generate replacement leads. A customer on a maintenance plan is 3–5x more likely to call you when their system fails and more likely to buy a replacement from you rather than a competitor. Most HVAC contractors report that 20–40% of replacement leads come directly from maintenance customers. The recurring revenue also smooths out seasonal installation dips.
How do I price a multi-system HVAC maintenance plan?
Multi-system pricing should reflect economies of scale. Since you're already on-site, the incremental cost of servicing additional systems is mostly parts and incremental time — not a full trip charge. Many contractors offer 10–20% off for each additional system. To use this calculator for multi-system visits, enter the total number of systems and adjust hours per visit accordingly — a 2-system visit typically takes 2–2.5 hours, not double the single-system time.
Turn Maintenance Visits Into Replacement Sales
SubcontractorHub connects your maintenance visits to upsell proposals. When your tech finds an aging system, EasyQuote lets them quote a full replacement on-site — with financing options — turning a $350 maintenance visit into a $15,000 signed install.
Book a Free DemoAll calculations are estimates based on typical industry rates and should be verified against your actual costs and market conditions.