Integration · SMS
Automated Two-Way Texting With Every Homeowner, Logged Automatically
SubcontractorHub uses Twilio to send automated SMS for proposal delivery, follow-up reminders, and appointment confirmations — and every homeowner reply logs to their contact record. Requires a separate Twilio account at approximately $0.008 per SMS, giving contractors full control over their messaging infrastructure.
What Connects Between Twilio and SubcontractorHub
The specific data flows that eliminate double entry and keep both systems current without extra work from your team.
Proposal Delivery SMS Notification
When a proposal is sent from SubcontractorHub, a Twilio SMS fires to the homeowner's mobile number with a direct link to view the proposal — dramatically increasing same-day open rates compared to email-only delivery. Text message open rates for time-sensitive links exceed 90% within minutes; email open rates for the same message are typically 20–30%. For high-ticket proposals, getting the homeowner to view the proposal the same day it's sent is one of the highest-leverage close-rate improvements available.
Follow-Up Reminder SMS Sequences
SubcontractorHub's automated follow-up rules trigger Twilio SMS reminders to homeowners when a proposal has been sent but not signed after a configured number of days — day 2, day 5, day 10 — with message content that references the specific proposal. Automated follow-up SMS requires no rep action and runs 24/7, consistently reaching homeowners at times when reps are unavailable. Contractors using automated SMS follow-up report 15–25% increases in proposal conversion rates compared to phone-only follow-up.
Appointment Confirmation and Reminder SMS
SubcontractorHub fires Twilio SMS confirmations when appointments are scheduled and reminders 24 hours and 2 hours before the appointment time — reducing no-shows and cancellations without requiring a dispatcher to make confirmation calls. Every SMS reply from the homeowner (confirming, rescheduling, or asking a question) logs to the SubcontractorHub contact record and is visible to the assigned rep. Appointment reminder texts reduce no-show rates by 30–50% compared to email-only reminders in residential contractor scheduling.
Two-Way Conversational SMS Logging
All inbound Twilio SMS replies from homeowners are captured in SubcontractorHub's contact activity feed — reps can read and respond to homeowner texts directly from SubcontractorHub's conversation view without switching to a phone or separate texting app. The full SMS conversation thread is stored on the contact record for reference by any team member. Two-way SMS logging is critical for accountability and handoff when a lead or job changes reps.
How to Connect Twilio with SubcontractorHub
Create a Twilio Account
Sign up for a Twilio account at twilio.com, purchase a local phone number in your area code, and fund your account — typical starting credits of $20 cover thousands of messages.
Enter Twilio Credentials in SubcontractorHub
In SubcontractorHub integrations, select Twilio and enter your Twilio Account SID, Auth Token, and the purchased Twilio phone number.
Configure SMS Trigger Rules
Set which SubcontractorHub events trigger SMS — proposal sent, appointment confirmed, appointment reminder, follow-up day 2/5/10 — and customize the message template for each trigger.
Test With Your Own Number
Send a test proposal to yourself and verify the SMS delivers with the correct proposal link before enabling for live customer proposals.
Ready to connect Twilio?
Book a 30-minute demo — we'll show you exactly how the integration works and walk you through setup for your account.
Who Uses the Twilio Integration
Same-Day Proposal Open Rates
A roofing sales rep sends proposals for storm-damage estimates from SubcontractorHub — paired with a Twilio SMS that fires immediately on send, directing the homeowner to view the proposal while the inspection is still fresh. Same-day proposal viewing rates with SMS notification exceed 80%; without SMS, many homeowners don't open the proposal email until the next day or later. In storm-damage roofing where homeowners receive multiple contractor proposals, being the first proposal viewed is a significant competitive advantage.
Reducing Appointment No-Shows for HVAC Service
An HVAC service company using SubcontractorHub sends Twilio appointment reminders at 24 hours and 2 hours before every service call — homeowners who can't make the appointment text back to reschedule, and that reply logs to SubcontractorHub automatically. No-show rate drops from approximately 15% to under 5% with two-touchpoint SMS reminders. The cost of two SMS messages per appointment (under $0.02) is negligible compared to the cost of a missed service call (wasted drive time, rescheduled tech).
Automated Solar Proposal Follow-Up
A solar company's inside sales team handles 50+ open proposals at any time — manually tracking which homeowners need follow-up is impractical. SubcontractorHub's Twilio integration sends automated SMS reminders on day 3 and day 7 to homeowners who haven't signed, referencing the proposal by name and including a re-open link. Reps focus their calling time on homeowners who opened the proposal again after the SMS rather than cold-dialing the entire list. Behavioral targeting of follow-up calls using SMS engagement data is the most efficient use of rep time.
Post-Job Review Request SMS
SubcontractorHub fires a Twilio SMS to the homeowner 48 hours after a job is marked complete — a brief text asking them to leave a Google review with a direct review link. Text-based review requests produce significantly higher response rates than email-only requests because they are read in the moment rather than filtered into a promotions tab. For roofing and HVAC contractors where Google reviews directly drive organic lead volume, improving review request response rates is one of the highest-ROI marketing investments available.
Common Questions About the Twilio Integration
Why does SubcontractorHub use Twilio instead of including SMS natively?
Using Twilio gives contractors control over their own SMS infrastructure — your Twilio phone number is yours, your message history is in your Twilio account, and your SMS costs are transparent and billed directly by Twilio. Native SMS solutions built into SaaS platforms often lack this transparency and portability. Twilio's per-message pricing ($0.008/SMS domestic) is also significantly lower than SMS add-on pricing charged by most SaaS platforms.
Can we use a local area code for the Twilio number?
Yes — Twilio allows you to purchase a local phone number in any U.S. area code. Using a local number (matching your service area's area code) increases SMS open and response rates compared to toll-free numbers, which many homeowners associate with spam. Purchasing a local number in your market's area code is strongly recommended when setting up the Twilio integration.
What happens if a homeowner replies STOP to a Twilio SMS?
Twilio automatically handles STOP opt-out requests — homeowners who text STOP are removed from all further Twilio-sent messages from your number, in compliance with TCPA requirements. SubcontractorHub marks the contact's SMS opt-out status when a STOP reply is received, preventing future SMS triggers from firing to that contact. Opt-out handling is automatic and requires no manual intervention.
Is there a risk of TCPA violations using automated SMS to homeowners?
Automated SMS to homeowners requires prior express written consent under TCPA regulations. SubcontractorHub's proposal flow includes an optional SMS consent checkbox that homeowners complete before automated SMS is enabled for their contact record. Contractors should consult their legal counsel regarding their specific consent collection practices. SubcontractorHub's documentation includes recommended consent language for proposal forms.
Can we send MMS (picture messages) through the Twilio integration?
MMS sending (images and photos) is supported through the Twilio integration on SubcontractorHub's Professional plan and above. Common MMS use cases include sending a before photo from CompanyCam after an inspection, or sending a photo of an HVAC unit with the service diagnosis. MMS messages are priced higher than SMS by Twilio (approximately $0.02 per MMS vs. $0.008 per SMS) and require a Twilio number that supports MMS, which most long-code local numbers do.
Connect Twilio with SubcontractorHub
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