Integration · Marketing Tools
Run Account-Based Campaigns That Win Commercial Roofing Contracts
Act-On is built for B2B marketing automation — exactly what commercial contractors need when targeting property managers, HOA boards, and facility directors who control multi-property maintenance budgets. SubcontractorHub feeds Act-On with account-level deal data so your outbound campaigns are timed to real sales cycle events, not arbitrary drip schedules.
What Connects Between Act-On and SubcontractorHub
The specific data flows that eliminate double entry and keep both systems current without extra work from your team.
Account-Level Deal Data Sync
SubcontractorHub pushes company name, decision-maker contacts, deal value, and proposal stage to Act-On as account records, enabling true account-based marketing where every contact at a property management firm receives coordinated outreach when any one deal moves forward. This is the key difference for commercial contractors managing multi-contact buying committees.
Salesforce Opportunity Alignment
Because Act-On is Salesforce-native, SubcontractorHub deal stages can sync to Act-On via a shared Salesforce opportunity record — keeping marketing automation, CRM pipeline, and field operations aligned in a single data flow. Commercial HVAC and roofing contractors using all three tools see a 40% reduction in duplicate data-entry tasks.
Behavioral Scoring for B2B Prospects
Act-On tracks email opens, website visits, and content downloads from commercial prospects and adjusts behavioral scores; SubcontractorHub adds proposal-interaction events to that score so sales and marketing share a single view of account readiness. A property manager who opened your case study PDF and viewed a $180,000 re-roofing proposal in the same week is surfaced as the highest-priority call.
Campaign ROI Attribution
Closed-won deals in SubcontractorHub are pushed back to Act-On with revenue amounts, enabling true multi-touch attribution that ties email campaigns, webinar attendance, and proposal activity to actual contract value. Commercial contractors can see precisely which marketing programs are generating their highest-value commercial jobs.
How to Connect Act-On with SubcontractorHub
Generate Act-On API Credentials
In Act-On, navigate to Settings > Connectors > API Access and generate an OAuth client ID and secret, then paste both into the SubcontractorHub Act-On integration panel.
Map Account Fields
Align SubcontractorHub's company-level fields (company name, property type, deal value, service address) to Act-On account object fields for accurate B2B segmentation.
Connect Salesforce (If Used)
If your team also uses Salesforce CRM, activate the Salesforce pass-through option so SubcontractorHub deal stages sync to both Act-On and Salesforce simultaneously via a single integration handshake.
Launch a Pilot ABM Campaign
Select a target account segment in Act-On — such as property managers in your service area with 10+ units — and activate the SubcontractorHub proposal-sent trigger to kick off the coordinated outreach sequence.
Ready to connect Act-On?
Book a 30-minute demo — we'll show you exactly how the integration works and walk you through setup for your account.
Who Uses the Act-On Integration
Commercial Roofing HOA Board Campaign
A commercial roofing contractor targets 40 HOA communities in a 30-mile radius. Each HOA's board president and property manager are synced from SubcontractorHub as Act-On account contacts. When a proposal is sent to one contact at an HOA, Act-On triggers a supporting case study email to the other board members — addressing the multi-stakeholder buying process that kills commercial roofing deals.
HVAC Facility Manager Nurture Program
A commercial HVAC company builds an Act-On program for 120 facility managers who received proposals in the last 18 months but didn't sign. SubcontractorHub's 'Lost — No Decision' tag feeds the Act-On nurture track with quarterly HVAC efficiency benchmarking emails and an annual 'rebid' invitation. The program converts 11% of dormant facility-manager leads per year.
Multi-Property Solar Developer Outreach
A solar EPC contractor targets commercial real estate developers with 5+ properties. Act-On's account scoring tracks which developers have engaged with case studies while SubcontractorHub surfaces the developers with active proposals. The sales team calls the highest-scored accounts weekly, shortening the average commercial solar sales cycle from 9 months to 5 months.
Salesforce-Aligned Pipeline Attribution
A regional roofing company using Salesforce, Act-On, and SubcontractorHub in parallel connects all three through the integration. Their VP of Sales can now see — in one Act-On report — which marketing campaigns influenced each Salesforce opportunity and what the contract value was at close, proving a 310% ROI on their email marketing spend to the ownership group.
Common Questions About the Act-On Integration
Do I need Salesforce to use the Act-On integration?
No. The Act-On integration works as a standalone marketing automation sync without Salesforce. Salesforce is an optional add-on that enables deeper opportunity-level attribution if your team already uses it.
Is Act-On appropriate for residential contractors or only commercial?
Act-On's account-based features are designed for B2B buying cycles, which makes it best suited for commercial contractors. Residential contractors with high-volume, short-cycle sales typically find Mailchimp or ActiveCampaign a better fit and lower cost.
How does the integration handle contacts at the same company?
SubcontractorHub groups contacts by company record and passes the company ID to Act-On, which links individual contacts to their parent account object. This means Act-On can track all engagement at a property management firm, not just a single contact.
What does Act-On cost compared to other email platforms?
Act-On starts around $900/month, making it a meaningful investment suited to commercial contractors doing $2M+ in annual revenue. For smaller residential contractors, Mailchimp or Constant Contact offer sufficient features at 5–10% of the cost.
Can Act-On send SMS in addition to email?
Act-On focuses primarily on email and digital advertising; it does not have native SMS capabilities. For SMS follow-up, the Twilio integration in SubcontractorHub handles outbound text messaging alongside Act-On's email campaigns.
Connect Act-On with SubcontractorHub
Your team keeps working in the tools they know. SubcontractorHub ties them together so nothing falls through the cracks.
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