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Free Contractor Tool

Sales Commission Calculator

Compare paying on revenue, on gross profit, or on tiers — with recoverable draws and payroll burden included. Then run the discount test and see who actually pays when a rep cuts price to close.

Built by SubcontractorHub — the software HVAC contractors use to quote, finance, and run every job.

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Contractor sales manager reviewing a commission plan with a sales representative

Model Your Commission Plan

Switch between the three plan structures with the same volume and margin, and watch what happens to the two numbers that decide whether a comp plan works: selling cost as a share of gross profit, and how much of a discount the rep absorbs.

1. Sold volume

Gross profit: $77,000

Taxes, comp, benefits.

2. Commission plan

Commonly 20–40%.

3. What it costs

Commission earned

$19,250

25% of gross profit

Cash paid to rep

$19,250

Commission exceeds draw

Total cost with burden

$21,560

12% burden on payout

Margin left after comp

25.2%

Was 35% before selling cost

Selling cost as % of revenue

9.8%

Selling cost as % of gross profit

28%

Discount test — who actually pays for a price cut?

Your gross profit falls by

28.6%

Their commission falls by

28.6%

The rep absorbs 28.6% of the hit against your 28.6% — roughly 1.00× proportional. Paying on margin is what makes a rep defend price without being asked, because the discount comes out of their own cheque at the same rate it comes out of yours.

This models one rep for one month at an average margin. It does not account for financing dealer fees reducing net proceeds, split or setter commissions, spiffs and bonuses, cancellations and clawbacks, overtime or minimum-wage top-ups where commissioned staff are non-exempt, or state rules restricting deductions from earned wages. Tier rates are applied marginally to each band. All calculations are estimates based on historical information and should be verified by the user. This tool is provided as a free service for planning purposes only and is not a substitute for professional accounting, financial, tax, or legal advice.

From Load Numbers to a Signed Proposal

SubcontractorHub is the platform HVAC contractors use to turn sizing numbers like these into a branded system proposal, financing the homeowner can accept at the kitchen table, and a job the install team can schedule — without re-entering anything. This tool is free to use; the platform is here if you want a closer look.

A margin-based commission plan only works if the rep can see margin while they are still in the house. If pricing lives in a spreadsheet and job cost is reconciled weeks later, you are asking someone to defend a number they cannot see, and they will default to discounting. Reps who build the proposal in EasyQuote see the margin on each option as they configure it — and presenting financing inside the proposal is what lets them hold price instead of cutting it. Compare the platform in the HVAC contractor software overview.

Designing a Plan That Protects Margin

Revenue plan: commission = sold price × rate · Margin plan: commission = (price − cost) × rate

Same headline cost at list price. Completely different behaviour the moment someone discounts.

Paying on revenue subsidises discounting

This is the single most expensive design mistake in contractor sales comp. On a revenue plan, a rep who drops the price 10% to close still earns 10% less commission — but you lose a far larger share of profit, because the discount comes entirely out of margin while cost stays fixed. On a 35% margin job, a 10% price cut removes roughly 29% of the gross profit and only 10% of the commission. The rep is nearly indifferent; you are not. Run the discount test above on both plan types and the asymmetry is obvious.

Judge the plan against gross profit, not revenue

"We pay 8%" means nothing without the margin it sits on. Eight percent of revenue is 23% of gross profit at a 35% margin and 40% of gross profit at a 20% margin — the same plan is reasonable in one business and unaffordable in the other. Selling cost above roughly a third of gross profit is usually a pricing problem rather than a commission problem, and cutting the rate will cost you the sales team without fixing it.

Recoverable draws need an exit

A recoverable draw is a loan against future commission, and it is a reasonable way to carry a new rep through ramp-up. The failure mode is letting the deficit build: a rep who is several months behind is unlikely to sell their way out, and they usually leave owing money you will not collect. Set a ramp period, review the balance monthly, and decide deliberately at the end of it rather than letting the number drift.

Decide the financing and clawback rules in writing first

Two clauses cause most sales-comp disputes. The first is whether commission is calculated before or after third-party financing dealer fees — on long zero-interest terms those fees are large enough that a financed sale can be less profitable than a cheaper cash sale, and paying on the gross ticket hides that entirely. The second is cancellations: state plainly how long the clawback window runs and whether commission is earned at signature or on collection. Note that several states restrict deductions from earned wages, so confirm the mechanics locally. For pay structures alongside KPIs, see the technician commission and average ticket guide.

Frequently Asked Questions

What is a typical sales commission rate for contractors?
Commission on revenue commonly runs 4% to 10% for in-home sales roles in HVAC, roofing, and solar, while commission on gross profit typically runs 20% to 40%. The two are not as different as they look: 8% of revenue on a job carrying 35% gross margin is about 23% of gross profit. What varies far more than the headline rate is whether the plan pays on revenue or on margin, and whether there is a base salary underneath it.
Should contractors pay commission on revenue or gross profit?
Gross profit, in almost every case. Paying on revenue means a rep who discounts to close still gets paid on the discounted price, so the entire cost of the discount falls on the company while the rep barely feels it. Paying on gross profit makes the rep a partner in the margin: a 10% price cut can cut their commission by a third, so they defend price without being told to. The main argument for revenue-based plans is simplicity and the fact that reps can verify the number themselves.
What is a draw against commission?
A draw is a guaranteed regular payment advanced against future commissions. A recoverable draw is a loan: if a rep draws $4,000 a month and earns $3,000 in commission, the $1,000 shortfall carries forward and is deducted from a later strong month. A non-recoverable draw is effectively a base salary — the shortfall is forgiven. Recoverable draws are common during ramp-up, but a rep who is persistently behind on a recoverable draw is usually a rep who is about to quit owing money.
How do tiered commission plans work?
A tiered plan raises the commission rate as performance rises — for example 20% of gross profit up to $30,000 of monthly margin, 25% from there to $60,000, and 30% above that. Tiers are usually applied marginally, meaning each rate applies only to the portion of margin inside that band, not retroactively to everything. Tiering on gross profit rather than revenue is the stronger design, because it accelerates pay for reps who hold price rather than reps who simply write large discounted tickets.
What should total sales compensation cost as a percentage of revenue?
For residential replacement work, all-in sales cost including base, commission, and payroll burden commonly lands between 8% and 14% of revenue, and it should be evaluated against gross profit rather than revenue. If total selling cost consumes more than about a third of gross profit, either the pricing is too thin to support a commissioned sales force or the plan is paying for activity rather than margin. Comparing cost per sold job against average job margin is more informative than any industry benchmark.
Should commission be paid on the sale or on collection?
Paying on collection protects cash and aligns the rep with the outcome, and it is the more common structure on larger tickets and financed work. Paying at signature is faster and reps prefer it, but it exposes you to paying commission on a job that cancels, gets a financing denial, or never collects. A middle path many contractors use is a partial payment at signature with the balance on collection, which keeps motivation intact while limiting clawback disputes.
Does commission get paid on financed jobs at the full ticket price?
That depends on how you treat dealer fees, and it is worth writing down explicitly. Third-party financing typically costs the contractor a dealer fee that reduces net proceeds, sometimes substantially on long zero-interest terms. If commission is paid on the gross ticket, the dealer fee is absorbed entirely by the company, which can make a financed sale less profitable than a cash sale at a lower price. Deducting the dealer fee before calculating gross profit keeps the incentive honest.
How do you handle commission clawbacks on cancelled jobs?
Define it in the plan document before it happens, because clawbacks are the most common source of sales-comp disputes. Typical practice is that commission on a cancelled or unfinanced job is reversed against the next commission payment, with the plan stating clearly how long the cancellation window runs and whether callbacks or warranty failures are also chargeable. Several states restrict deductions from earned wages, so confirm the mechanics with an employment attorney in your state rather than assuming.

Quote, Finance, and Install Every System in One Platform

See how SubcontractorHub shows reps the margin on every option as they build the proposal — so a margin-based commission plan is something they can actually sell against.

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Commission structures interact with wage and hour law. Whether commissioned sales staff are exempt, whether deductions and clawbacks may be taken from earned wages, and whether minimum-wage or overtime top-ups apply all vary by state and by role. Benchmark ranges cited here are general industry observations, not survey data for your market. All calculations are estimates based on historical information and should be verified by the user. This tool is provided as a free service for planning purposes only and is not a substitute for professional accounting, financial, tax, or legal advice.